How to handle negative consumer reviews and complaints on SERPs?

 Online reputation matters a lot. Everyone knows it. The organic visibility across search engines is affected by the online reputation of the business regardless if it is good or bad. Positive reviews and client-to-business relations help in improving organic visibility. Reviews, just like in the real world, give people a sounder view of the effectiveness of a product or service and reinforce a better than average client venture. It is why all businesses should willingly entertain all kinds of customer reviews- positive or negative.

Ten ways to handle negative feedback and complaints

Generally, negative critiques are more troublesome ones. It is not easy to bear blunt criticisms. Additionally, it is even harder to deal with an aggressive client. As in such circumstances, a person tends to become persistent and overwhelming. Here are the top 10 leads to handle negative consumer reviews and complaints on SERPs to deal with such situations.

Quick response

A dissatisfied consumer with negative feedback tends to leave a bad review sooner than a positive one. In such a situation, providing a swift response to the client’s complaint and, if possible, resolving the issue quickly is the best way out. It can help remove the fault and minimize the damage from that feedback.

Polite comeback

Besides being quick at responding, especially to negative reviews, first focus on appreciating the consumer’s honesty and acknowledge them for providing feedback. It helps in lowering the client’s disappointment level. All feedbacks are crucial, and even more when they are negative.

These sort of reviews helps in the betterment and growth of an enterprise. So appreciate the client’s willingness to communicate their true visions of the brand.

Honest retort

Perfection is a myth. Both in the case of a person or a business. But providing faux justifications is not the key. In such a situation, stay transparent. Truthfulness goes a long way. Especially in the case of negative reviewers, providing an honest response in a patient manner helps reduce the harm caused by the bad review. Typically, staying evident is the best way to compensate for a client’s discontent. 

Special engagement

Every customer needs attention. They provide their reviews with an expectation that the people running that brand will attend them especially bad ones. Also, the business should acknowledge those reviews so that other consumers need not face such inconvenience in the future. One of the best ways to deal is to provide a custom response to every negative review. This way, you can show your concern towards their opinions. A business that acknowledges customers’ sentiments goes a long way. 

Deal professionally

One of the most crucial things is never to take any bad comment personally. Even if the consumer is reacting unethically, do not retaliate. The correct way is to handle things patiently like a good business professional who has so much more to lose. Remember, gaining from the business is more important than losing due to negative aspects.

Be compassionate

While not overdoing or undergoing something, be compassionate. This conduct may vary depending on the type of issue and its impact on the customer. But sometimes, acknowledgement and apology are not enough. Sometimes, extra efforts must be made to solve the problem and win the client’s trust. Offering compensation like a gift card or flowers can also serve the purpose. Giving away something expensive is not important but winning back their interest and trust in the brand matters.

Offline resolution

A standard best key to handling negative reviews is communicating and comprehending offline as soon as possible. Online resolution can opt, but the offline method is more suitable to deal in a better way. The business should get their contact details and ask them for their time to communicate. Further, apologize for their discontent with the product or service and solve their issue.

Proceeding in the right way

After you learn about the customer’s review and issues, try to take appropriate action. Making relevant changes and providing information about the solution to the problem should be preferred over other irrelevant practices. Providing the customer with a genuine solution assists in saving the reputation of the business. Find the good in the bad.

Follow up with the negative stories.

Always keep up with the bad reviewers. Ensure that their problems are being solved and satisfied with the remedies. If they are satisfied, ask them to remove the negative feedback. Usually, clients remove their bad reviews after the resolution as they have been well attended to and provided fair treatment.

Scrutinize your online reputation

Observing and keeping up with your online presence is another way to manage your online reputation. For this purpose, you can also hire a good web management company to look after your online presence. You can direct to top online reputation management websites like  Myreputationvault for excellent online reputation management services.

 Conclusion

It is now clear that all the positive or negative reviews are crucial. Moreover, each review is unique in its way and demands custom responses. So, it becomes essential to stay positive toward every feedback, irrespective of its type, and handle the situation with the presence of mind.